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Health and Wellness in Food and Drinks: Growth Opportunities in Beauty, Purity, Detox, Vitality and Relaxation
Business Insights, Aug 2007, Pages: 154
Consumer food and drinks choices are now driven not only by taste, nutrition and price but also by core values and lifestyle aspirations. Within the wellness trend, consumers are looking to food and drinks to provide them with physical, mental, emotional and spiritual health, whether or not they are suffering from a particular illness or condition.
Health and Wellness in Food and Drinks: Growth opportunities in beauty, purity, detox, vitality and relaxation is a new management report published by us that analyzes key trends in wellness food and drinks in the major markets and identifies future growth opportunities. It examines consumer and manufacturer drivers and innovation and NPD in each of the key wellness trends across the key product categories and regions. It also presents and analyzes findings from our proprietary survey of senior executives in the international food and drinks industry.
Create more effective NPD and marketing strategies to attract wellness consumers by understanding the lifestyle aspirations driving changes in their consumption with the help of this new report.
Some key findings from this report...
- Purity and detoxification is the leading wellness trend in terms of product launches in 2006. It is followed by vitality and energy, relaxation, skin health and beauty, mental alertness and intelligence and finally virility and fertility.
- Soft drinks are the leading wellness category in terms of products launched (39.5% in 2006), followed by snacks, confectionery, and dairy.
- Women aged 36-60 are the key consumer group for wellness food and drinks products according to 87.0% of industry executives, followed by those aged 60+ (seniors).
- Confectionery and ready meals’ share of wellness NPD increased substantially between 2003 and 2006, growing by 58% and 25% respectively.
- 68.7% of industry executives believe that skin health and beauty food and drinks will achieve a price premium of 15% or more.
This new report will enable you to...
- Assess the wellness competitive landscape with this report’s analysis of the marketplace, the key players and their strategies.
- Identify the key ingredients offering wellness benefits in each of the trends, and increase your knowledge of innovation and NPD for each of the major food categories.
- Benchmark the opinions of senior food and drinks executives regarding the future of wellness food and drinks using this report’s analysis of the results of our proprietary industry executive survey.
- Improve the effectiveness of your marketing and NPD strategies with this report’s examination of consumers’ wellness aspirations and the key consumer and manufacturer drivers of the wellness food and drinks market including the increasing culture of ‘you are what you eat’.
- Predict the size and distribution by geography and category of the wellness food and drinks market using this report’s analysis of epidemiological data of major diseases and market value forecasts to 2010.
Key issues examined in this report...
- Increasing consumer acceptance of individualized responsibility for own health and wellness for example, through practices of self-medication and treatment.
- Increasing consumer belief in ‘you are what you eat’ driven by the availability of information about health, such as the rising levels of obesity, stress and Alzheimer’s disease.
- Growing consumer interest in food and drinks products offering purity and detoxification benefits, including pure, organic, natural features, along with environmentally friendly and Fairtrade benefits.
- Consumers are moving away from short-term, artificial energy boosts to longer, more sustained and natural products that promote vitality. This will continue to shape growth opportunities in the wellness food and drinks market.
- Consumer receptivity for food and drinks wellness products is expanding to include skin health and beauty benefits, and virility and fertility benefits.
Your questions answered...
- What are the key new and emerging wellness trends?
- Which companies and regions will become the key players in wellness food and drinks?
- Who are the companies that are introducing wellness NPD and in which food and drinks categories?
- Which wellness food and drinks categories have lost share of NPD and which have gained?
- What are the newly emerging product formulations in terms of innovative wellness ingredients?
- Which products within the wellness trend will achieve the highest price premiums?
- What will be the major wellness trends in the next 10 years?
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