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Mobile Europe
eMarketer, Aug 2007, Pages: 27
The mobile market in Europe is based on a widespread, high-speed infrastructure, and some of the finest handsets in the world. As a result, European mobile consumers are accustomed to switching easily between voice and data services.
The Mobile Europe report examines the recent receptivity among carriers, regulators and brands that is opening up new opportunities in mobile marketing on the Continent.
One of the primary reasons the red carpet is being rolled out for marketers is that the mobile industry has exhausted almost all other avenues for monetizing its mobile Internet and 3G investments. Marketing revenues stand out as one of the few substantial new sources of income in this relatively mature market.
Key questions the 'Mobile Europe' report answers:
- Which countries constitute 'Europe' for the mobile marketer?
- How big are the European messaging, data and content services markets?
- How are mobile marketing and advertising faring in Europe?
- What potential wild cards should marketers be aware of?
- And many others...
The Mobile Europe report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Sources Include:
- Airwide Solutions
- Analysys Research
- Arthur D. Little
- Benchmark Group
- Capgemini
- comScore Networks Inc.
- eMarketer
- Entertainment Media Research
- European Commission
- European Information Technology Observatory (EITO)
- European Interactive Advertising Association (EIAA)
- Exane BNP Paribas
- Frost & Sullivan
- Funambol
- Gartner
- Harris Interactive
- Informa Telecoms & Media
- International Federation of the Phonographic Industry (IFPI)
- L'Internaute Magazine
- London School of Economics and Political Science
- m-spatial
- M:Metrics, Inc.
- Mobile Marketing Association (MMA)
- mobilePeople
- Olswang
- Online Publishers Association (OPA)
- Ovum
- Q Research
- Screen Digest
- Synovate
- Telephia
- The Carphone Warehouse
- TNS Infratest
- Vanson Bourne
- YouGov
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2007 Western Europe Mobile Communications
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