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Optimising Revenues from Mobile Messaging - Business Support Strategies for SMS, EMS and MMS
Chorleywood Consulting, Ltd., Jan 2002
This unique strategic report provides a clear insight into the technical, administrative and business issues that need to be addressed to optimise messaging revenues now and in the future.
Optimising Revenues from Mobile Messaging presents a clear analysis of how operators can create an optimum environment for Sms-based value-added services, preparing the way for next-generation messaging. This unique report looks at the various business support issues that need to be addressed, providing clear, practical solutions and expert advice. The report provides up-to-date research on what leading operators are doing and the effect their choices are having on national messaging markets and revenues.
Optimising Revenues from Mobile Messaging contains:
- 11 unique profiles of major industry vendors such as Logica, Nokia, Comverse, CMG and Ericsson - providing you with access to their opinions on the state of the market and on key technical issues
- 6 in-depth country profiles assessing the strategies and performance of 23 operators across key markets. Companies covered include mmO2, Orange France, Meteor, Vodafone, Telenor Mobile, Telefonica Moviles and T-Mobile
Optimising Revenues from Mobile Messaging will answer your pressing industry questions Including:
- How can operators and content providers implement an efficient and cost-effective revenue share agreement?
- What are the latest developments in SMS interconnect fees? How should operators organise these on a national and international level?
- What successful strategies are operators using to bill for messaging services?
- What can be done to optimise revenues and minimise the risk of bad debt and fraud?
- What pricing models are currently in place and how can operators ensure their pricing strategy drives service uptake?
- How can operators and content providers implement effective customer care systems and what strategies can be employed to minimise customer care problems from messaging services?
- What effect is regulation having on the messaging market in Europe?
Who should buy this report?
- Operators: gain a clear understanding of what business support systems need to be set up and learn invaluable lessons from other companies' experiences that will allow you to make the right decisions and avoid the pitfalls
- Vendors: evaluate your competitors' views on the messaging market and gain a thorough update on operators' current and future strategies
- Industry consultants: benefit from accurate, up-to date information and insightful commentary from industry experts
- Content providers: evaluate successful operator/ content provider business models and pricing trends
- Regulators: benefit from a clear overview of recent market developments and discover the effect of different regulatory stances
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