|
|
 |
|
Viewing report
|
|
|
|
Global Market Review of Premium Beer – Forecasts to 2013
just-drinks, July 2007, Pages: 60
Global sales of premium beer by volume rose by 150% between 2000 and 2006 to an estimated 375m hls!
This report is just-drinks' third edition of the popular global market review of premium beer. In it we provide updated market analysis, and examine the trends that have taken place over the past 18 months.
We include commentary on consumer trends and product innovation, plus we take a look at leading brands, and include forecasts up to 2013.
Exclusive comments from top industry executives provide an insight to the market from an insiders' points of view, helping you to understand your competitors and how they maintain their positions as major international players.
Report Breakdown:
Chapter 1:
Executive summary - A brief summary of the report, including a roundup of the key findings.
Chapter 2:
Definition - What is premium beer compared with standard beer? The problem is that there is no precise definition that is universally applied by the industry, so in this section of the report we give explanations for terms used in the report.
Chapter 3:
The leading international brewers - In this chapter we examine the top players and their premium brands. We include information on mergers and acquisitions, subsidiaries, joint ventures and market share for Anheuser-Busch Inc, SABMiller plc, InBev SA, Heineken NV, Carlsberg Breweries A/S, Scottish & Newcastle plc, Molson Coors Brewing Company and Foster's Group Limited.
Chapter 4:
Major companies' marketing strategies - In this chapter we talk to key executives such as Graham Mackay, CEO of SABMiller and Foster's Group chief executive officer Trevor O'Hoy about what seems to be a growing recognition on the part of leading international brewers for the need for premium brand differentiation, desire to gain consumer insight in order to help develop clear identities for their brands and the need for product innovation.
Chapter 5:
Market trends 2000-2006 - In this chapter we show figures for estimated global premium beer sales, plus the regional structure of premium beer sales with textural analysis.
Chapter 6:
Premium beer consumers - While some leading international players see their premium consumers as being young, affluent adults, other major companies believe their premium brands appeal to a broad range of people, with affluence and education forming part of the demographic makeup of their target market. In this chapter we take a brief look at the media and promotional strategies of the big players.
Chapter 7:
Product innovation - The premium segment of the beer market is recognised by the industry as being the one sector which has growth, and the leading brewers are under pressure to be innovative. Market conditions are competitive, making innovation vital, which has lead to new products such as lower-calorie light premium beers and new draught beer systems for the home. In this chapter we talk about some of the main players new product development, including Anheuser-Busch, Scottish & Newcastle, SABMiller, InBev and Heineken.
Chapter 8:
Key factors that influence the demand for premium beer - The report looks at trends that influence demand, such as population trends, the global economic outlook and legislation and regulation.
Chapter 9:
Global, regional and country forecasts to 2013 - There are many reasons to be optimistic about the continued growth of the premium beer market. Growth in established Western European and North American markets is slower than in the developing regions of Asia, Eastern Europe, Latin America and the Caribbean, but the trend is definitely positive in both global and regional terms. This chapter provides you with sales, value and volume forecasts for premium beer by region
Customers who bought this item also bought
Beer Industry - Global Outlook
Global Beer
Beer: Global Industry Guide
Beer - Global Group of Eight (G8) Industry Guide
Beer & Ales - Global Strategic Business Report
Heineken NV: Beer
The Beer Market in India – Forecasts to 2011 (2007 edition)
World Market for Beer
Domestic Beer in the United States 2008
Premium Lagers, Beers & Ciders Market Report Plus 2007
Beer in China 2008: A Market Analysis
Beer Company Profile - Anheuser-Busch Cos Inc
|
|
|
|
