|
|
 |
|
Viewing report
|
|
|
|
Apparel E-Commerce
eMarketer, Aug 2007, Pages: 17
Fashion took a big step forward last year. According to one estimate, US online apparel sales (including accessories and footwear) reached $18.3 billion in 2006 and replaced computer hardware/software as the largest online retail category. Unfortunately, by another measure, the percentage of a category's total sales transacted online, apparel is lagging. Consumers still prefer buying in stores where they can touch and try on clothing items.
The Apparel E-Commerce report analyzes this fast-growing but continuingly challenged online category.
Shoppers are well accustomed to using the Internet to window-shop for apparel prior to making in-store purchases. In fact, apparel is one of the most popular cross-channel shopping categories.
But now, to overcome customer resistance to actually purchasing online, Internet apparel retailers are pioneering the use of visualization tools, personalizing service and adopting liberal shipping and return policies.
Key questions the 'Apparel E-Commerce' report answers:
- How big is the apparel e-commerce market?
- What is its potential size?
- Which online sources have the greatest influence on the apparel purchase process?
- How do the online and offline retail apparel landscapes differ?
- What strategies are retailers using to assuage consumer fears about purchasing apparel online?
- And many others...
eMarketer Reports — On Target and Up to Date
The Apparel E-Commerce report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.
Sources Include:
- Accenture
- American Customer Satisfaction Index (ACSI)
- BIGresearch
- comScore Networks Inc.
- Consumer Reports
- Cotton Incorporated
- DoubleClick
- eMarketer
- FGI Research
- ForeSee Results
- Forrester Research
- Hitwise
- Internet Retailer
- Nielsen//NetRatings
- NPD Group
- Retail Advertising and Marketing Association (RAMA)
- Shop.org
- the e-tailing group
Customers who bought this item also bought
Global Market Review of Online Apparel Retailing – Forecasts to 2014
Apparel - Global Outlook
US Retail E-Commerce
US Online Travel: The Threat of Commoditization
Branded Apparel - Global Strategic Business Report
US Retail E-Commerce: Slower But Still Steady Growth
Online Holiday Shopping
Insurance Marketing Online: Meeting Customer Expectations, August 2007
The 2006 Apparel Market Research Yearbook
Automotive Marketing Online: Negotiating the Curves
Moms Online: Browsing, Researching, Buying
Australia Online 2007
|
|
|
|
