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Sony Corporation - SWOT Analysis
Datamonitor, April 2009, Pages: 25


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The Sony Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Sony Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Sony Corporation (Sony) is the worlds second-largest consumer electronics maker. Its diversified operations are spread across electronics, games, entertainment, and financial services categories. The group is headquartered in Tokyo, Japan and employed about 180,500 people as of March 2008. The group recorded revenues of JPY8,871.4 billion (approximately $77.9 billion) during fiscal year (FY) ending March 2008, an increase of 6.9% over FY2007. The operating profit of the group was JPY374.5 billion (approximately $3.3 billion) during FY2008, as compared with operating profit of JPY71.8 billion (approximately $0.6 billion) in FY2007. The net profit was JPY369.4 billion (approximately $3.2 billion) in FY2008, as compared with net profit of JPY126.3 billion (approximately $1.1 billion) in FY2007.

Scope of the Report

- Provides all the crucial information on Sony Corporation required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting Sony Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of Sony Corporation
-Data is supplemented with details on Sony Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from Sony Corporation

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available


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