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World Digital Media Storage Markets
Frost & Sullivan, Aug 2007, Pages: 53
Apart from content distribution, one of the biggest gainers from the surge in media content has been the media storage market. Newer ways of disseminating content has spawned numerous technological breakthroughs, placing in the hands of the consumer, the power to decide the time, place, and type of content to be viewed. Digital content has moved out of the confines of the media and entertainment industry and has made a splash in the corporate market. Corporate houses’ burgeoning repository of media assets needs to be archived and managed for later use in brand management, corporate communications, training, marketing communications, conferencing, and client interaction.
The requirement for the intelligent management of digital media has prompted significant investments in media storage systems. Apart from business content, the explosion in user-generated content on the Internet has further intensified the need for efficient storage systems. 'This data proliferation has compelled vendors to develop and design high-performance storage systems that can meet the challenges of a dynamic business environment as well as the media and entertainment markets,' says the analyst of this research service.
Increasingly Digitized Environment Demands Greater Sophistication in Digital Media Storage Systems
Storage requirements vary from business to business and vendors have to take into account the type of data to be stored, the duration for which it needs to be stored, and the number of people who will be accessing it. Systems that offer mere storage capabilities have become passé, especially due to the gradual migration from analog to digital technology across several verticals including financial, government, healthcare, and manufacturing. This generation of exponential amounts of digital information has catapulted storage products to a higher league. Buyers expect them to not only be a repository for digital assets but also offer intelligent software capabilities, superior performance, delivery capacity, as well as ensure secure processing.
The migration of content from tape to disk has also substantially aided the sales of digital media storage systems. 'Reduced prices on disk drives and enhanced performance and storage capacities have made storage more affordable,' notes the analyst. 'An increasing number of participants are looking to build disk-based archiving systems for online archive and disk-to-disk back-up, as the ability to recover and restore digital assets is much faster on disk-based systems.'
Market Sectors
By Segment:
- Enterprise
- Entertainment
By End User:
- Financial
- Manufacturing
- Healthcare
- Government
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