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Market Demographics and Forecast Series - Australian Mobile Market, 2005-2010
Telsyte, May 2006, Pages: 31
Best characterised by increasing saturation, slower growth and falling profit margins, the Australian mobile market remains one of the most competitive and dynamic segments of the telecom industry. The most notable development last year was the launch of 3G services by the nation's three largest mobile operators, joining Hutchison and kicking off a busy Christmas shopping season filled with new mobile handsets and innovative offerings.
This Telsyte research report analyses the Australian mobile market in 2005 and provides forecast for 2006-2010.
This report presents:
A snapshot of the Australian mobile market for the year ended December 2005, including the market's key performance indicators (KPIs) such as subscriber numbers and service revenue;
Brief profiles of major mobile operators, including their performance and strategies;
Analysis of industry trends with discussion on technology and regulatory developments, adoption, and market drivers and inhibitors;
Five-year forecast of the market from 2006 to 2010, in terms of subscribers and revenue, by network generation (2G/2.5G vs. 3G/3.5G), service (voice vs. data), and billing (prepaid vs. postpaid); and
Conclusion and recommendations.
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