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Malaysian Commercial Vehicle Telematics Markets
Frost & Sullivan, July 2007, Pages: 72
Need for Preventive Security Measures Could Fuel Demand for Telematics in Commercial Vehicles
Commercial vehicle (CV) telematics made an appearance in Malaysia in 2001, when awareness levels of this technology and its usage were almost non-existent. Six years later, the market is still at an early stage of development and growth is likely to be volatile as demand will be influenced by factors such as the implementation of the 9th Malaysian Plan, part of which focuses on the manufacturing and transportation sectors. 'However, demand for CV telematics has started increasing gradually as end users, especially fleet owners/truck operators servicing the logistics, oil and gas, semiconductor and steel industries have started appreciating the benefits offered by telematics and are willing to pay for it,' notes Edmund Leong, the analyst of this research service.
End users are becoming aware that telematics can offer a potentially effective solution to some of their key challenges. For example, increasing incidences of container hijack, especially on high-value goods, is prompting fleet owners to consider implementing telematics as it offers safety and security features that could help minimize these risks. Telematics could also be effective in controlling rising fuel costs, a major challenge for end users, by monitoring fuel consumption and driving patterns. Initial penetration is expected to be higher in the heavy commercial vehicle (HCV) segment as these vehicles are commonly used to transport high-value goods. Core features currently offered by telematics are vehicle tracking and monitoring, but future additions such as route management, speed monitoring, scheduling and driving pattern are likely to increase operational efficiency.
Flexibility of Evolving Rental/Leasing Option to Drive Telematics Adoption
Currently, telematics systems are only available in the aftermarket segment in Malaysia. At this stage of the market’s development, vehicle manufacturers do not believe there is enough demand for these systems to be offered in the original equipment (OE) market. In the short run, there are no plans to bundle telematics with CVs in Malaysia as compared to European countries, where demand is driving these systems to be installed in new trucks. The OE market for telematics in Malaysia is expected to take off only in 2009. Systems suppliers have been approaching automakers to promote their products, but they have largely been adopting a wait-and-watch attitude.
Many system suppliers are shifting toward a more flexible and cost-effective business model, the rental concept, as it offers customers flexibility and also enables them to generate volumes and revenues much faster. The introduction of this option has made the conventional purchasing model less attractive. 'The rental/leasing option has been well received and is expected to be the dominant business model in future,' says Leong. 'Offering this option is essential to encourage CV telematics adoption as well as capture more potential users, who might need the system for a period of time on a project basis.'
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- - Light commercial vehicle (LCV)
- - Medium commercial vehicle (MCV)
- - Heavy commercial vehicle (HCV)
- - Buses
The following technology is covered in this research:
Telematics: Telematics refers to the integration of telecommunications and information. It is the science of sending, receiving, and storing information via voice or data using a telecommunications network. CV telematics, in particular, can be defined as a two-way, interactive, real-time interface between the vehicle, freight transporter, cargo consignor, and CV telematics service provider using location search functions such as global positioning systems (GPS) or packet-based telecommunication technologies.
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