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Business Demand Will Drive "PushMail" Forward in China
In-Stat/MDR, Aug 2007, Pages: 28
Executive Summary
Introduction
Survey Demographics
Survey Results
Characteristics of Current Users
Potential-User Attitudes toward Mobile Email
Reasons for Not Using Mobile Email
Interest Level in Mobile Email
Key Factors of User Experience
Attitudes toward PushMail
Interest Level in PushMail
Willingness to Use PushMail
Acceptable Payment for PushMail
Conclusions
Methodology
List of Tables
Table 1. Profile of Current Users of Mobile Email
Table 2. Current PushMail Services and Pricing (US$)
Table 3. Comparison Between Current and Potential Users, by Age
List of Figures
Figure 1. Respondent Ages
Figure 2. Respondent Occupations
Figure 3. Respondent Monthly Income (US$)
Figure 4. Respondent Monthly Spending on Value-added Services (VAS) (US$)
Figure 5. Respondent Wireless Service Brands
Figure 6. Respondent Service Brands, by Monthly Mobile VAS Spending (US$)
Figure 7. Respondent Attitudes to New Technology
Figure 8. How Much of Your Time is Spent Traveling for Business?
Figure 9. Have You Used Mobile Email Service?
Figure 10. Respondent Usage of Mobile Email, by Attitude to New Technology
Figure 11. Why Do You Not Use Mobile Email?
Figure 12. Respondent Interest in Mobile Email
Figure 13. Respondent Interest in Mobile Email, by Age
Figure 14. Respondent Interest in Mobile Email, by Time Spent on Business Travel
Figure 15. Respondent Interest in Mobile Email, by Occupation
Figure 16. Which Factors Are Most Important to You in Using Mobile Email?
Figure 17. Are You Interested in PushMail Service?
Figure 18. Respondent Interest in PushMail, by Age
Figure 19. When Do You Plan on Using PushMail Service?
Figure 20. How Much Are You Willing to Pay per Month for PushMail Service (US$)?
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