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GPS Phones Draw More User Interest Than PNDs in China
In-Stat/MDR, Aug 2007, Pages: 17



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Executive Summary

Introduction

Respondent Profiles

Interest in PNDs

Awareness of PNDs

Interest in PNDs

Car Ownership and Interest in PNDs

Monthly Income and Interest in PNDs

Usage Patterns

Purchase of PNDs

Reasons for not Purchasing

Key Success Factors (KSF) in Purchasing a PND

Plans to Purchase

Preferred Payment

Interest in GPS Technology in Other Portable Devices

Methodology

Related Reports
Summary

List of Figures

Figure 1. Respondent Ages

Figure 2. Respondent Education

Figure 3. Respondent Monthly Income (US$)

Figure 4. Have You Ever Heard of PNDs?

Figure 5. Are You Interested in PNDs?

Figure 6. Do You Have a Car?

Figure 7. Interest in PNDs by Car Ownership

Figure 8. Interest in PNDs by Monthly Income (US$)

Figure 9. PND Usage Patterns

Figure 10. Reasons for Not Purchasing a PND

Figure 11. KSF in Purchasing a PND

Figure 12. When Do You Expect to Purchase a PND?

Figure 13. How Much Are You Willing to Pay for One (US$)?

Figure 14. Are You Interested in GPS Technology in Other Portable Devices?

Figure 15. Which Devices Would You Like GPS Technology in?

Figure 16. Preferred Price for GPS Integrated Into a Portable Device (US$)

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