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2007 Database of Chassis System Offerings on Light Vehicles in U.S.
Frost & Sullivan, Aug 2007
Technological Advances in Overall Automobile Market Rubs off on the Chassis Systems Market
Being an integral element in an automobile’s safety and stability system, chassis designing should involve extensive engineering research and great precision so that they suit modern vehicle styles and dynamics. The automobile market has witnessed extraordinary technological revolutions; a case in point being the steering wheel, which has evolved from the traditional steering system to hydraulic power steering, electric power steering system, and now possibly, active power steering system. The ramifications of these developments have been felt in the chassis market, with antilock brake systems becoming prevalent. This trend, coupled with the passing of a regulation mandating electronic stability systems by 2011, is expected to drive greater sophistication in chassis systems. Chassis manufacturers can use the intervening period to understand various design aspects in order to reduce production costs. Automakers are likely to differentiate their products on the basis of innovative chassis features. Before devising an inventive system, market leaders will have to compulsorily zero in on a vehicle type and its systems. They will also have to assess the position of the vehicle and end users’ perception of it in comparison to the competition. 'Knowing competitor offerings is a key part of the decision process in developing various chassis systems for inclusion on upcoming vehicles,' says the analyst of this research service.
Stringent Regulations Mandating Superior Chassis Systems Compel Manufacturers to Outsource Chassis System Development
With the passing of strict legislation regarding vehicle and driver safety, the automobile industry is beginning to adopt electrical systems along with mechanical ones to minimize human intervention. Although both manufacturers and consumers have welcomed these regulations, these improved systems do not come cheap. Manufacturers will have to spend heavily on obtaining patents and conducting research, apart from upgrading their manufacturing processes. The changes to design, development, and implementation, as well as the complexity of system integration will also warrant huge investments, which will ultimately tell on the cost of the final product.
Despite the concerns of high price tags and ultimately, consumer acceptance, automakers are determined to make their vehicles technologically competent. They realize that they will have to devise a way to offer world-class products at affordable rates, without wasting resources. 'By outsourcing their chassis manufacturing requirements to a strategically allied supplier and designer, manufacturers can reduce their R&D costs and manufacturing time,' notes the analyst. 'The cost production costs will also decrease over time as manufacturers start marketing products in bulk.'
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