Present Status and Future Trends for Chinese Mobile Phone Channel Players.
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Aug 2007
Distribution channels have played an extremely important role in Chinas mobile phone market. In the past several years, the importance of 3C chains and mobile phone specialty chains has been on the rise, while that of sales agents has declined. In addition, telecom operators have increased their involvement in channel management. These factors have restructured Chinas complex mobile phone channels. This report analyses recent changes and future trends in Chinese mobile phone channels.
