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Viewing report
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Toshiba, Sony, and Panasonics Strategies in the Chinese LCD TV Market
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], March 2007, Pages: 16
Japanese brand names have always positioned themselves in the high-end segment of the Chinese color TV market, and they have chosen to do the same with the emerging LCD TV market in China. Toshiba, Sony, and Panasonic are currently the three major Japanese players in the Chinese LCD TV market. While the sequence by market share size is Toshiba, Sony, and Panasonic, Sony has the most vigorous growth in market share. This report will analyze the LCD TV strategies of these three brand-name players in China.
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