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China Mobile Phone Design House Report, 2007
Research In China, June 2007, Pages: 198
Mobile phone design is to offer an integrated design solution from mobile phone hardware deign to application software design, man machine interface (MMI), mobile phone style design and mobile phone mechanical design.
The shortened lifecycle of mobile phone design and a great number of price wars give birth to more and more mobile phone design houses.
In 1999, China Electronics Corporation (CEC) merged and acquired Philips Mobile R&D Center and set up the first mobile phone design house in China - CEC Wireless Inc. (CECW).
Mobile phone design industry was basically monopolized by Korean and Taiwan enterprises before 2003. Most mobile phone design houses in China were registered in 2002, but were not widely known and accepted by the market until 2003.
As China’s local CECW, Ginwave Tech and TechFaith started capturing markets since 2003, profit margin of mobile phone design industry saw a decline, but still as high as 70%.
Since 2004, the growth of mobile phone market in China has gradually slowed down. Moreover, the market share of indigenous brand mobile manufacturers has been declining, and profit-making model of mobile phone design house changed from instantiation model to shipment-based commission model, which was one of the main causes of industrial profit margin falling to 35%.
In 2005, the average profit margin of China mobile phone design industry continued to decrease to around 23%, which was caused by its lower technical threshold.
In 2006, along with the wide application of MTK Turnkey Solution model and entry of more and more competitors, China mobile phone design houses, after a boom in 2004 and 2005, began to slide into downturn, with average profit margin down to 15%.
In 2007, the profit margin of mobile phone industry will drop to below 5.1% and even no more than estimated 3% in 2008.
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