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Viewing report
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Online Movie Strategies
Screen Digest, Aug 2007, Pages: 55
The online movie market is a welcome area of growth for the Hollywood Studios. This report analyses the current state of the online market in Western Europe and the USA and provides five year forecasts of transactions, consumer spending and Studio revenues on a country-by-country basis. The report examines the effect that the emerging online movie sector will have on physical media sales, including the impact of digital on traditional release windows. Online business models, pricing and Studio margins are also reviewed. Individual chapters are dedicated to each of the major Hollywood Studios, providing in-depth coverage of their digital strategies and the opportunities and challenges they each face.
Key findings:
-The online movie market will be worth over $1bn in 2011 in the US and Western Europe combined
-Transactional business models will dominate, with download-to-own services generating the majority of revenues in 2011
-As with digital music, online movie services need to be closely integrated with a device to be successful
-A key obstacle to overcome is the delivery of online movie content to the television
-As service providers seek to attract Studio content to their platforms, Studio margins have risen
-Each Studio is adopting a unique digital strategy by supporting different platforms and release windows, resulting in a fragmented market
In the report:
-Forecasts of online movie transactions, consumer spending and trade revenues to 2011
-Analysis of the effect of digital movies on physical media markets
-Broadband connectivity rates in Western Europe and the USA
-Review of release windowing and online business models
-Movie pricing and Studio margins
-Market sizes for TV-connected broadband capable devices and portable video players
-Device strategies as a basis for a successful online service
-Background of the Hollywood Studio corporate structure
-Analysis of each of the major Studios and their online strategies, including business models, viable digital library sizes and the platforms and devices supported by each Studio
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