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Microsoft Corporation - SWOT Analysis - SWOT Analysis
Datamonitor, Nov 2008, Pages: 44


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The Microsoft Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

Microsoft Corporation (Microsoft) develops, manufactures, licenses, and supports software products for many computing devices. Its software products consist of operating systems, server applications, information worker productivity applications, business solution applications, high-performance computing applications, and software development tools. Microsoft also develops the MSN network of Internet products and services. The company primarily operates in the US. It is headquartered in Redmond, Washington and employs about 91,000 people. It provides consulting and product support services; and trains and certifies computer system integrators and developers. The company sells the Xbox 360 video game console, the Zune digital music and entertainment device, PC games and peripherals. Online offerings are delivered through its Windows Live, Office Live, and MSN portals and channels. The company recorded revenues of $60,420 million during the financial year (FY) ended June 2008, an increase of 18.2% over 2007.The revenue increased due to licensing of the 2007 Microsoft Office system, increased Xbox 360 platform sales, increased revenue associated with Windows Server and SQL Server, and increased licensing of Windows Vista. The operating profit of the company was $22,492 million during FY2008, an increase of 21.4% over 2007. The net profit was $17,681 million in FY2008, an increase of 25.7% over 2007.

Scope of the Report

- Provides all the crucial company information required for business and competitor intelligence needs
- Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
- Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement

Reasons to Purchase

- Support sales activities by understanding your customers’ businesses better
- Qualify prospective partners and suppliers
- Keep fully up to date on your competitors’ business structure, strategy and prospects
- Obtain the most up to date company information available


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