As operators and vendors look to extend the reach of home networks beyond PCs and into the world of consumer electronics, having a fundamental understanding of the types and locations of CE platforms in the home is critical.
This report offers a very unique ‘top-down’ view of the penetration of CE platforms in the broadband home, both in terms of the numbers and locations of the devices owned. It’s ‘floor-plan’ approach provides very easy-to-use insights that can be quickly assimilated and used in product design and go-to-market strategies.
You will gain a break-down of consumer electronic ownership on a per-room penetration, thus providing a specific look at which rooms are the best candidates for solutions that ‘bridge’ the worlds of CE/Traditional content with IP/Internet content.
This report was prompted by a deep need to move beyond generic penetration rates and focus instead upon the specific locations of CE devices in the home. Only with this information can network vendors and operators develop solutions and services optimized the fit the real needs of consumers (and the very real ‘digital architectural’ of the home).
Three Key Questions Answered in the Report:
What is the penetration rate for various types of CE devices in the broadband home?
Where in the home are each of these devices located?
What is driving home networks from data-centric to multi-media usage models?
From the Report:
We forecast that 2006 will end with close to 50 million broadband households in the U.S. By 2010 nearly two-thirds of U.S. households will have access to a high-speed conduit capable of delivering information, communications, and entertainment as well as a world of unique ‘new media’ experiences. In order for the full potential of the broadband conduit to be realized, however, it must be connected to more than just personal computers. That’s where the home network comes in - it offers a means of connected multiple devices to both PCs and the Internet for the purpose of sharing access to important or desirable content.
