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Viewing report
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Broadband Video: Redefining the Television Experience
The Diffusion Group, April 2007, Pages: 40
The explosive growth of video on the Internet over the past 18 months has not just been confined to YouTube video snacks. A whole range of good quality long tail, niche and affinity video is emerging whose ultimate target is the television screen. But, so far, the Internet age has bypassed the television.
Today, there are over 140 million households with a broadband connection allowing some 400 million people direct, always-on access to the Internet. With most of these connections at 1.5 megabits/sec or greater and advanced video codecs delivering good quality video at 500kbits/s, each one of these households is broadband video-enabled.
Unfortunately, the vast majority of today’s televisions cannot access this video due to the fact that TVs for the most part remain isolated from the Internet. That said, there are significant efforts underway by many companies to bring the TV into the Internet age.
This report discusses why video is arriving on the Internet, why it is headed for the television screen and the barriers to getting it there. The report also predicts how many televisions will get connected through 2011 and the likely revenue that they will drive in the process.
Upon reading this report, you will gain insight into:
- How a brand new market for video is evolving
- The likely market timings and sizes
- The opportunities for content, services and technology
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