On the Use of Game Consoles for Movie Viewing - Market Research Reports

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Electronic

On the Use of Game Consoles for Movie Viewing
The Diffusion Group, April 2007, Pages: 59



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Key Findings

1.0 Introduction

2.0 Methodology

3.0 Overview of Game Console Usage

3.1 Game Consoles in the Household

3.1.1 Number of Game Consoles

3.1.2 Penetration of Game Consoles in Different Rooms of the Home

3.1.3 Types of Game Consoles Used in Today?s Broadband Home

3.2 Devices Connected or Networked to Game Consoles

3.3 Movies Viewed on Game Console

3.3.1 DVD Movies

3.3.2 Online Movies

4.0 Profile of GC Movie Watchers

4.1 Demographic Characteristics

4.1.1 Gender

4.1.2 Age

4.1.3 Number of Children in the Household

4.1.4 Number of Adults in the Household

4.1.5 Technology Adopter Segment

4.2 Technological Characteristics

4.2.1 Consumer Electronics Device Ownership

4.2.1.1 Game Consoles

4.2.1.2 Portable Game Consoles

4.2.1.3 HDTVs

4.2.1.4 DVRs

4.2.1.5 Home Theater

4.2.2 Media Ownership and Consumption

4.2.2.1 Additional Services Used From PayTV Service Provider

4.2.2.2 Movie Rentals

4.2.2.3 DVD Ownership and Purchasing

4.2.2.4 Digital Music on PC

4.2.2.5 Digital Video on PC

4.2.2.6 Comfort with Downloading Movies

5.0 Reflections and Recommendations

5.1 Sizing the Connected Game Console Opportunity

5.2 Game Consoles Vs Stand-Alone DVD Players

5.3 Potential of Online Movie Service to Game Console

5.3.1 Important Differences Between DVD and Online Movies

5.3.2 Online Movie Purchases

5.3.3 Online Movie Rentals

5.3.3.1 General Comments

5.3.3.2 Online Movies Vs PPV/VOD

5.3.3.2 Online Movies Vs ?The Video Store?

5.3.3.3 Online Movies Vs Direct-Mail DVD Rental

5.3.4 Game Console Movie Services Vs Apple TV

5.3.5 The Real Challenges for Online Video Services

5.3.6 Final Thoughts

Appendix

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