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Mobile IM in China: Call for Enabled Handsets and Applicable Client Software
In-Stat/MDR, Sep 2007, Pages: 34
Instant Messaging (IM) service has grown with the Internet. From 2000 to 2005, the Short Messaging Service (SMS) model of IM service was considered an extension of IM for the PC. In 2005, however, wireless carriers China Mobile and China Unicom began to pay greater attention to IM service. They each introduced a trial version of their IM client software in the second half of 2006, and launched full mobile IM client applications in mid-2007. To compete with carriers, IM services providers such as Tencent and Microsoft have also released IM client products. The IM market is once again fiercely competitive, but this time for handsets rather than PCs.
To help these industry players learn more about the attitudes of customers toward IM, we carried out a web-based survey in March 2007 aimed at studying levels of interest and patterns of use among consumers.
The survey demonstrates that the mobile IM market has entered a mature, mass-market stage, since a high proportion of respondents who were either positive or neutral to new technology had used the service. We also found that non-users had a moderate level of interest in mobile IM: 19.8% of respondents who had not used it said they were either ?extremely? or ?very? interested in the service.
This report surveyed 725 respondents, of whom 374, or 51.6%, had not previously used mobile IM, and of whom 351, or 48.4%, were current users.
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