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On Air Broadcast Video Software - Market Opportunities, Strategies, and Forecasts, 2007 to 2013
WinterGreen Research, Inc., Sep 2007, Pages: 278
A common challenge faced by most television operations is the labour intensive task of ingesting and preparing material for on-air presentation. Systems that are most automated cut the labour cost and are providing ROI to stations. Program and commercial material is delivered on satellite, tape or other delivery systems. It must be ingested into local storage that may include video servers, video tape and archive systems.
Content owners include television and news stations, but the content originators are extending their position in the market, initiating broadcasting to traditional and non-traditional platforms including the small screen of the cell phone and the Internet PC.
Worldwide on air broadcast automation software market forecasts indicate that markets for software at $178 million in 2006 are anticipated to reach $315 million by 2013
Report Methodology
This is the 316th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.
About the Principal Authors
Ellen T. Curtiss conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis, President has done research in communications and computer markets and applications. She holds several patents in micro computing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.
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