For marketers trying to figure out how to reach kids and teens on social networking sites, there is a new game in town: virtual worlds.
The Kids and Teens Online report analyzes the ever-changing trends and forces affecting marketing to the 3-to-18-year-old segment.
eMarketer estimates that 24% of the 34.3 million child and teen Internet users in the US will use virtual worlds on at least a monthly basis in 2007. By 2011, 53% of them will be going virtual.
Key questions the 'Kids and Teens Online' report answers:
-How many kids and teens use virtual worlds? -How do video games and online social networks relate to virtual worlds? -What are the various types of virtual worlds? -How can marketers use virtual worlds to reach kids and teens? And many others...
