|
|
 |
|
Viewing report
|
|
|
|
Private Label in Russia 2007 (Polish Version)
PMR Ltd, Sep 2007
Private label in Russia 2007 presents a comprehensive assessment and analysis of the Russian food retailers' private label market. This report uses a specially conducted survey of product availability and price positioning of selected private label merchandise in retail outlets.
The report also profiles the leading retailers in Russia, details their private label programmes, presents information about private label value shares and their share in retailers' assortments.
In addition, the report presents consumer and manufacturers' attitudes toward private label products.
Private label in Russia 2007 provides complete coverage presented in three sections:
Section One presents a complete picture of the private label market, from the history of the development of the product concept, through the manufacturer’s approach to the current approaches of retailers to marketing the product. Consumer attitudes towards private label products are examined, as well as the role of the development of the food retail market in Russia as a whole in the expansion of private label segment.
Section Two details the results of an onsite survey conducted by us at 19 retail locations in Moscow and St. Petersburg. Private label products were evaluated in terms of price and availability, and corresponding manufacturers’ brands were checked and recorded for purposes of comparison. Product categories include: beer, blended coffee, carbonated drinks, chocolate, pet food, flour, ice cream, milk, nappies, orange juice, pasta, shampoo, tea, toilet paper and detergents.
Section Three contains detailed profiles of the leading food retail chains in Russia, as well as 2004-2006 revenue, number and locations of outlets and a description of their formats. Complete information about their private label operations is also found in this section, including: private label names used by the chain, total number of private label products marketed by the chain, value and volume share of private label items for each chain and available plans for the future concerning private label program development. Information is provided on chains such as Perekryostok, Magnit, Auchan and many more.
Private label in Russia 2007 is targeted to address the interests of:
- Retail businesses currently operating in Russia as well as those considering expansion into the region.
- Retailers with private label programs in place or considering development of private label product lines.
- Suppliers of products sold as private label merchandise.
- Consultants and analysts that provide advice and intelligence to governmental and business organizations, as well as those seeking investment opportunities.
Product samples
Samples for this product is available. Please Login/Register to download these samples.
Customers who bought this item also bought
Private Label in Russia 2007
Private Label in Poland 2008
Private Label in Poland 2008
Private label in Poland 2009 – Market analysis and development forecast for 2009-2011
Private label in Poland 2009 – Market analysis and development forecast for 2009-2011
Private Label Trends Worldwide, 2007
Tomorrows Private Label Consumers
Private Label Shopping Trends in Food and Non-Alcoholic Beverages
Private Label in China 2009: A Market Analysis
Retail in Russia 2008. Market Analysis and Development Forecasts for 2008-2011.
Private Label from a Consumer Perspective
U.S. Private Label 2002
|
|
|
|
