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Mainframe As A Green Machine - And More - Market Opportunities, Strategies, and Forecasts, 2007 to 2013
WinterGreen Research, Inc., Aug 2007, Pages: 455
The costs of electricity are certain to escalate, creating an even more dramatic difference between the mainframe and distributed server systems. In some parts of the country particularly in the Southwest, they have simply run out of electricity. In other parts of the country, for example Seattle, the cost of electricity goes to $.52 per kilowatt-hour at peak hours of air conditioning use, considerably higher than the $.12 per kilowatt-hour used in this analysis. Thus market forces will surely force use of the mainframe as a green machine.
Resurgence Of The Mainframe
The biggest challenge facing the analyst community is the resurgence of the mainframe. The mainframe has shared workload capability that is being upgraded to provide capability of real time processing. Services oriented architecture (SOA) provides the new flexibility for the mainframe providing for reusable components of code.
SOA is used to create flexible response to changing market conditions. SOA collaborations create a way to reuse existing modules of code and organize business process. Automated process depends on having the ability to combine SOA modules from the desktop. SOA collaboration code comes from the existing engine vendors supporting modules.
IBM is the leader in creating the ability to consolidate its integration modules with foundation architecture. The foundation architecture is well evolved as the middleware product set configured as an engine that supports Web services implementation. IBM SOA is the defacto industry standard software used in creating business integration foundation systems.
Real Time Internet Processing
Real time Internet processing is needed in a range of applications to adapt to the new channel for business process. The Internet is central to the supply chain and it is used as a vehicle for direct sales. The Internet changes everything. Data centers cost $60 million to build, the mainframe can handle the same level of transactions and network traffic with a $6 million installation. This means the mainframe provides a ten time cost advantage to the enterprises that adopt it for new workload.
IT System Reliability
IT system reliability return on investment ROI is measured by SLA service level availability and the cost of downtime to an organization. As the Internet emerges as a significant channel, the industry measure of the cost of downtime is $1 million per minute system reliability becomes a significant competitive market factor.
Efficient IT operations represent a primary cost of doing business. It is here that the mainframe achieves competitive advantage. The most efficacious measure of IT processing is measure of workload that can be preformed reliably and securely.
Mainframe vs. distributed server ROI analysis compares and contrasts the features and benefits of the two computing systems for a particular set of metrics for a particular application. Benefits of the mainframe recognized by the industry are scalability, availability, security, shared workload efficiency, network efficiency, throughput efficiency, integration efficiency, and electrical and space efficiency.
Report Methodology
This is the 308th report in a series of market research reports that provide forecasts in communications, telecommunications, the internet, computer, software, and telephone equipment. The project leaders take direct responsibility for writing and preparing each report. They have significant experience preparing industry studies. Forecasts are based on primary research and proprietary data bases. Forecasts reflect analysis of the market trends in the segment and related segments. Unit and dollar shipments are analyzed through consideration of dollar volume of each market participation in the segment. Market share analysis includes conversations with key customers of products, industry segment leaders, marketing directors, distributors, leading market participants, and companies seeking to develop measurable market share. Over 200 in-depth interviews are conducted for each report with a broad range of key participants and opinion leaders in the market segment.
About the Principal Authors
Ellen T. Curtiss conducts strategic and market assessments in technology-based industries. Previously she was a member of the staff of Arthur D. Little, Inc., for 23 years, most recently as Vice President of Arthur D. Little Decision Resources, specializing in strategic planning and market development services. She is a graduate of Boston University and the Program for Management Development at Harvard Graduate School of Business Administration. She is the author of recent studies on worldwide telecommunications markets and the Top Ten Telecommunications market analysis and forecasts.
Susan Eustis has done research in communications and computer markets and applications. She holds several patents in microcomputing and parallel processing. She is the author of recent studies of the Regional Bell Operating Companies' marketing strategies, Internet equipment, a study of Internet Equipment, Worldwide Telecommunications Equipment, Top Ten Telecommunications, Digital Loop Carrier, Web Hosting, and Application Integration markets. Ms. Eustis is a graduate of Barnard College.
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