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Pharmaceutical Medical Publications: Market Preparation & Strategic Support
Cutting Edge Information, Sep 2007, Pages: 323
Increase the effectiveness of your medical publications:
Medical publications play such an integral to many company’s overall strategies. Publications not only provide substantial value to clinical studies and research data, but also serve as a conduit for communication with scientific and medical communities. This study examines several top companies’ medical publication strategies and tactics to discover and analyze medical publication best practices. From organizational structure to annual investments, this study delves into the topics most relevant to pharmaceutical medical publication teams today.
Pharmaceutical Medical Publications analyzes the inner-workings of publication strategy, development and management processes. The report provides companies with the tools to improve their medical publication efforts by comparing their spending, staffing, structure, and strategies to those of top pharmaceutical companies.
The report makes its case with metrics and techniques for spearheading medical publication efforts:
- Structure and Resources – Learn how innovators develop centralized structures to lead publications and rely on cross-functional cooperation. Benchmark investment levels and outsourcing strategies of various companies.
- Planning and Market Preparation – Examine top companies’ medical publication objectives and goals. Analyze companies’ strategy development processes and publication avenues.
- Department Profiles – Explore real-world medical publication department resources, structure, development timeframes and media mixes.
- Team Profiles – Uncover the resource support that top companies provide their medical publication teams with as well as the production levels of the individual teams.
Utilize this study to win additional resource support for your medical publication efforts. Apply findings from the study to streamline medical publication efforts and to elevate medical publications.
Therapeutic Areas Included in Report
- Autoimmune
- Cardiovascular
- Central Nervous System
- Dermatology
- Endocrinology
- Infectious Disease
- Inflammatory
- Oncology
- Other
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