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New Video Dynamics: The State of Video Search
Emerging Media Dynamics, Inc., Sep 2007


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Despite the profusion of video search services, searching for videos on the Internet is still a difficult process, particularly in comparison to the orderly world of electronic program guides characteristic of traditional TV services. That's one of the key conclusions from our recent analysis, The State of Video Search, the latest report in our New Video Dynamics series.

Based on our review of 35 diverse video search providers, the State of Video Search also concludes that two leading video search platforms, AOL-owned Truveo and blinkx, encompass the widest range of video content (from user-generated videos to ad-supported network TV shows to premium downloadable movies) available to users. Moreover, a number of well-funded start-ups are gearing up to make their marks in the video search business.

The State of Video Search also concludes that that video 'search' per se could play far less an important role in the evolution of the Internet TV medium than the crucial role played by program guides in the traditional TV realm. Social networking and other forms of peer-recommended communications might become far more important to finding and viewing web-based video than any searching tool could be.

The State of Video Search outlines how video search providers vary widely in terms of scope, function and timeliness.
Among the findings:

-Some video search sites and companies are barebones start-ups , while others are well-heeled, venture-backed enterprises. And, of course, many video search portals, sites and technologies are owned or have been acquired by large, established media companies.

-Some video search providers spider scores if not hundreds of websites on a regular basis to feed their results. Other video search providers, however, restrict the scope of their indexes to only partner videos, a limited number of sites or specialized content.

-Still other video search providers steer clear of long-form video and focus on the short form or user-generated phenomenon.

-Finally, some companies offer web video search capabilities as public adjuncts to their real business, which is selling some form of video search or merely video service technology to Internet companies for white-label or back-end use.

The report includes profiles of the 35 video search players examined in the analysis, offering concise descriptions, latest developments, complete contact information and screenshots for each service, site and technology. For a full list of the video search providers profiled, download the report's table of content.

If you're in the video programming, Internet, technology supply, consumer electronics, cable, telco, wireless or satellite businesses, you can't afford to miss out on this opportunity to learn about the crucial developments surrounding video search. Stay ahead of the game by ordering your copy of The State of Video Search now.

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