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NPD in Satiety and Weight Control Food and Drinks: Next Generation Fat Burners, Blockers and Appetite Suppressants
Business Insights, Sep 2007, Pages: 82


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Next generation weight management products are different to traditional diet products. They constitute a faster-growing market, often command a greater price premium and are a better long-term revenue prospect for new product development. Although these products have thus far been brought to market by small and medium-sized companies they are on the cusp of rapid growth as they are adopted by large multinationals.

‘NPD in Satiety and Weight Control Food and Drinks: Next generation fat burners, blockers and appetite suppressants’ is a new management report segmenting the next generation weight management market into categories including fat burners, fat blockers, carb blockers, appetite suppressants and products that provide satiety. It provides detailed insight into how manufacturers have incorporated the latest weight management ingredients into traditional food and drinks across North America, Europe and Japan. Quantify the size and geography of the weight control market and identify the ingredients that will lead its future growth with the help of this new report.

Some key findings from this report...

-Appetite suppressants are the largest growth area within the
weight management food and drinks market, whilst fat burners
represent the largest part of the market.

-Products that deliver satiety may offer the greatest long-term
growth prospects, even though they only presently account for
around 1% of the food ingredients market.

-Fresh food suppliers and those making starters, soups,
smoothies and appropriate prepared meals are more likely to
benefit from widespread take-up of satiety concepts. Potential
losers include processed food manufacturers (particularly those
making traditional snacks) and restaurants.

-There is very little crossover between the top 15 new weight
management product claims and claims featured on traditional
diet products. Only 5.8% are also low calorie, 3.1% are no sugar
and 1.8% are low sugar. Rather it is nutraceutical claims that are
made.

This new report will enable you to...

-Quantify the value, size and geographical distribution of the
diet food and drinks market using this report’s data for key
categories including fats and spreads, bakery, carbonates and
confectionery across Europe and the US.

-Understand how weight control ingredients will impact on
leading food and drinks manufacturers with this report’s analysis
of each of the key weight management ingredient types and the
key trends including energy density.

-Identify and target future growth areas for weight control
products with the help of this report’s epidemiological data
detailing obese and overweight consumers by region and age.

-Improve targeting and the effectiveness of your NPD strategies
with this report’s analysis of innovation by region, product tags and
flavours using global Productscan data from over 1,000 food and
drinks product launches between 2004 and 2007.

Key issues examined in this report...

-Low dieting success rates. A very small proportion of consumers
who lose weight on traditional diets manage to maintain this weight
loss for over a year. Consequently, consumers are looking towards
the next generation of weight management products to provide a
solution.

-Quick fix solutions. Large number of consumers are looking for
‘quick fix’ solutions to weight management problems, fat burners
are one weight management products that can satisfy this demand.

-Longer-term solutions. A growing niche of consumers are
demanding longer-term solutions to their weight management
issues, products offering satiety could meet this demand.

-Satiety as a major potential contributor to weight management.
Dietary fibre as a satiety-promoting ingredient is being incorporated
into a wider range of products. Dietary protein is another area of
growing interest, in particular whey and soy proteins.

Your questions answered...

-Which region has become most important for new weight
management product launches?

-How is the incidence of obesity changing?

-Where have the different types of fat burner been used most?

-Which segments within the burners and blockers market are the
most dynamic?
-How much do consumers spend on traditional diet products?

-What is the geographical spread of NPD using appetite
suppressants?

-Which are the most prevalent flavors used in next generation
products?
-How many consumers are dieting?

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