eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011, a six-year increase of 82%—but only half the rate of overall online ad spending. Why so low?
Key questions the 'E-Mail Marketing' report answers:
-What factors contribute to the increases in e-mail marketing spending? -What do most people want from commercial e-mail? -What elements boost e-mail's ROI? -What can turn legitimate marketers' messages into spam? -What metrics are most effective for evaluating e-mail results? And many others...
