This report explains how consumers perceive and utilize interactive services.The interactive environment is quickly changing. Interactive devices are developing beyond the realms of the PC and interactive services are now widely available through digital TV. Even the provision of interactive services to mobile phones and mobile devices is set to increase rapidly over the next year.In order to remain competitive, technology and service providers must clearly identify their target audience. Datamonitor''s report 'The Multi-Platform Consumer' provides a crystal clear view of how consumers perceive and utilize interactive services. By using the report''s demographic and user group analysis you will be uniquely positioned to enhance your current business plans whilst identifying new opportunities for expansion. Use 'The Multi-Platform Consumer' to: - Consider attitudes towards the Internet and understand resulting behavior - Gain a thorough understanding of new interactive platforms and the demand for them - Understand the emergence of the multi-platform consumer - Identify key patterns in Internet usage and consider access locations - Size the potential market for key technologies and services.
