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Media Relations Strategies for Technology Companies: Video Leadership Seminar with Lloyd P. Trufelman of Trylon SMR
ExecSense, Aug 2007, Minutes: 50
The goal of this Video Leadership Seminar is to provide technology professionals with essential information about media relations strategies. The DVD is viewable on any computer or iPod (that supports video) and features 50 minutes of live video with Lloyd P. Trufelman of Trylon SMR, sharing his knowledge and experience with specific successful strategies used by technology companies to enhance their brand and image in the media. The Video Leadership Seminar provides specific resources and strategies for using media as a tool for technology companies.
Topics covered in the Video Leadership Seminar include:
- Building credibility in the market place
- Step by step for developing a media relations strategy
- The importance of developing an external sales effort
- Utilizing new forms of media
- Example cases
Samples of the types of questions answered in the Video Leadership Seminar include:
- Why are media relations important to technology firms?
- What are the biggest advantages of a well developed media relations strategy?
- What process is used to establish the media relations goals & objectives?
- Where are the biggest opportunities for technology companies?
- What are the pitfalls of various media strategies?
- What are the biggest media opportunities for executives of technology companies?
- How does the message recipient or media consumer influence the strategies success?
About the Author
Prior to establishing Trylon SMR in 1990, President & CEO Lloyd P. Trufelman, APR held executive public relations positions at such communications companies as MTV Networks, the Cabletelevision Advertising Bureau, WNYC, Howard J. Rubenstein Associates and CBS Masterworks. In addition he has directed press relations for political candidates on the national, state and municipal levels. An accredited member of the Public Relations Society of America and a member of its Counselors Academy, Trufelman has served as a board member of Promotion & Marketing Executives in Electronic Media (PROMAX), and is a member of the Partnership for New York City. He has been a speaker at meetings of the International Radio & Television Society, New York Software Industry Association, Public Relations Society of America, Cable Television Public Affairs Association, Cable & Telecommunications Association for Marketing, National Broadcasting Society and Columbia University’s Strategic Communications Program, among others. Trufelman’s writings have been published in The Washington Post, Public Relations Journal, Multichannel News, Time, USA Today, PRSA Tactics, Broadcasting & Cable, Video, Optimize, American Journalism Review and Public Telecommunications Review. He has contributed chapters to Media Technology & the Vote (Northwestern University/Annenberg Communications Policy Studies Program), Strategies in Broadcast & Cable Promotion (Wadsworth) and The New PR Tool Kit (FT Prentice Hall), in addition to serving as a member of the editorial advisory board of Websters Dictionary of Media & Communications (Simon & Schuster). Trufelman is a graduate of American University School of Communications and has undertaken postgraduate coursework at New York University, the University of North Carolina School of Business Administration at Chapel Hill and Columbia University’s Graduate School of Business.
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