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The 2008 Travel & Tourism Market Research Handbook
Richard K. Miller & Associates, Oct 2007, Pages: 303
Ninth edition. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry, making this the best-selling publication of its kind.
This market research report is designed to be a strategic business planning resource for executives in all travel and tourism organizations. With thorough and in-depth assessment of the travel market, this report covers such key topics as business travel, leisure & family travel, traveler shopping, museums & historical attractions, romantic destinations, seasonal travel, hotels, casinos, air travel, cruises, car rental agencies, golf travel, theme parks, and festivals.
The handbook presents tourist visitor and expenditure statistics for each state, major cities, and tourist destinations, based on surveys by RKMA.
Over 900 website links -- directly embedded into the electronic edition -- will direct you to additional market research information and other resources.
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