|
|
 |
|
Viewing report
|
|
|
|
North American Directories Market 2008
Heernet Ventures Limited, Oct 2007, Pages: 152
This report on the North American directories market provides a strategic and financial analysis of both the US and Canadian markets for trade players and financial investors.
The report is an in-depth study of the North American print and online yellow pages market. The study analyses the current structure of the industry, its major players, the key trends impacting the development of the industry, private equity investment and its future growth prospects. It also includes a market forecast for the US directories market through to 2012.
Target Audience
The report is aimed at existing players and new entrants in the print and online directories market, institutional investors (including private equity funds), financial analysts and strategy consultants.
Report structure
The report is structured in three parts: Investment case; Market Overview; and Company Profiles. The Investment Case analyses the key trends in the industry, their implications for directory publishers, an assessment of all the leading players and a market forecast through to 2012. The Market Overview provides a comprehensive overview of both the print and online yellow pages market. The Company Profiles section analyses 16 leading directory publishers in the USA and Canada.
Part 1 Investment Case
The Investment Case provides a rigorous and insightful analysis of the external environment, key sector trends, a comparative assessment of the major publishers and a 5 year market forecast through to 2012.
Sector trends analysed in this section, include:
- Print competition
- Usage trends
- Online search
- Directory assistance services
- Mobile search
- Non-organic growth
Part 2 Market Overview
The Market Overview section includes an analysis of both the US and Canadian directories market. Key topics covered include:
- the size and structure of both the print and online yellow pages markets, including an analysis of major search engines and portals (such as Google, MSN, Yahoo!)
- a detailed product comparison of major local search websites
- and major players
Part 3 Company Profiles
This section includes profiles of 16 directory publishers with details on print publications and online services, financials, ownership and strategy.
Companies profiles include: AT&T, Idearc, R H Donnelley, Yellow Book, Yellow Pages Group, CenturyTel, DataNational, Frontier Pages, Local Insight Media, Names and Numbers, Ogden Directories, Phone Directories, The Local Pages, User-Friendly Directories, White Directory Publishers and ypOne Publishing.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Also available
North American Directories Market 2008 - (Part 1 and 2)
North American Directories Market 2008 - (Part 3)
Customers who bought this item also bought
North American Directories Market 2008 - (Part 3)
North American Directories Market 2008 - (Part 1 and 2)
European Directories Market 2005
Idearc, Inc.
Say Goodbye to Yellow Pages
Indian directories market
Nordic Directories Market
European Directories Market 2005 - Company Profiles
IDEARC - World'Vest Base Dossier
Point & Figure Charting: The Essential Application for Forecasting and Tracking Market Prices, 3rd Edition
European directories market 2005 - Country profiles
Yellow Pages Income Fund
|
|
|
|
