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Striving for Efficiency in Multi Channel Broadcast Distribution (Strategy Focus)
Datamonitor, Sep 2007, Pages: 13
Introduction
This brief outlines the key strategies employed by broadcasters to remain competitive in an increasingly challenging television landscape. This brief focuses on broadcast systems realignments and new technologies to bridge the gap between business and IT infrastructure objectives. This entails using broadcast systems as a critically important tool in the fight to retain competitive advantage.
Scope
Outlines key strategies broadcasters are employing to remain competitive. Highlights broadcasters sentiment with regards to multi-platform distribution and the transition towards file-based workflows.
Highlights
As digital workflows grow in maturity and reliability, employers of digital workflows are able to enjoy a potential return on investment (ROI) through cost reductions, faster time to markets and ease in repurposing content. Traditional broadcasters are no longer competing solely against their peers. Convergence in communications systems, dramatic growth in residential broadband penetration, user-generated content (UGC) and shifting consumer habits are requiring traditional broadcasters to re-evaluate their distribution strategies. A primary challenge associated with the looming transition to an HD-based broadcast environment is the integration with SD infrastructures. While HD infrastructure developments are addressed in the technology focus brief of this theme, it is important to highlight some of the issues facing broadcast engineers as they move towards a structure.
Reasons to Purchase
Understand broadcaster sentiment from primary end-user research. Comprehend challenges and concerns facing broadcasters over the next 12 months.
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