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The outlook for social networks (Market Focus)
Datamonitor, Sep 2007, Pages: 15
Introduction
Virtual communities & online social networking sites are providing a new. powerful, & extremely popular medium for human connection. In the near term, infrastructure providers, social network providers, & wireless players stand to profit largely.
Scope
Shows growth in revenue and membership in the four major regions in the world. Covers the impact for major enterprises.
Highlights
North America has led the world in social networking innovation and adoption, and is the most developed market in terms of advertising revenue. This value chain will continue crystallizing, until each element required to design, build, maintain, operate and exist in a social network can be supplied separately. Global social networking will grow and then plateau by 2012.
Reasons to Purchase
Understand what makes a social networking service succeed. Gain insight into the fundamental drivers of the market Identify the strongest areas for growth.
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