The brief is an invaluable guide to changing consumer trends in the UK motor and household insurance market. The brief analyses how the age and income of consumers influence their choice of platform in arranging motor and household insurance. In addition, it provides insight into consumer switching behavior and motivation for choosing a provider for consumers buying via the main platforms.
Scope
Statistics on consumer purchasing trends in the UK motor and household insurance market in 2007 Analysis of customer motivation and loyalty to current provider by platform
Highlights
Younger consumers form the age group most likely to use the internet when making a home or motor insurance purchase, with 41% of consumers aged 1824 buying motor cover and 27% buying home cover online in 2007. However, the proportion of consumers arranging home or motor insurance online declines steadily with age.
Reasons to Purchase
Understand what motivates consumers to buy motor and household insurance and which consumers are most likely to switch provider at renewal Gain insight into which distribution platforms are growing and which are in decline Understand which consumer segments are likely to favor the platforms your company operates in
