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Organic Foods in the United States 2007
Mintel, Oct 2007, Pages: 80
Consumers’ interest in organic foods has increased steadily over the review period. This report highlights sales in organic food in both FDM and natural supermarket channels. This important information includes:
- Analysis of sales of organic food in seven segments:
- Fruits and vegetables
- Prepared and packaged foods
- Snacks
- Grain products
- Dairy
- Meat
- Other products
Analysis of an exclusive survey that examines consumers’ usage of—and opinions about—organic foods. Among the highlights are the following:
- 52% purchased organic food in the past year
- 47% worry that big companies may not strictly follow organic guidelines
- 67% of respondents would buy more organic food if it was less expensive
- Organic food is defined as food produced according to organic standards, as defined by the USDA:
- Crops grown without the use of conventional pesticides, artificial fertilizers, or sewage sludge
- Animals reared without the routine use of antibiotics and without the use of growth hormones
- Food processed without ionizing radiation and without the use of a wide range of food additives
- Food produced without the use of genetically modified organisms
Not included in this report are products sold PLU or in bulk (including produce, grains, cheese, etc.), except for PLU meat and poultry. Private label (store brand) organic products are also excluded from this report.
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