|
|
 |
|
Viewing report
|
|
|
|
Brand Spankin' News!: Exploring the Brand Reach and Preferences of Key ICT Brands in the US Business Market Part: 1 of 5
Compass Intelligence, Sep 2007, Pages: 14
This iDRD (Insight-based Data-Rich Deliverable) is part of the Business Telecom and Customer Experience Model subscriptions. This insight, based on a survey completed in the 2nd quarter of 2007, discusses and analyzes the importance of branding, specifically the difference between brand reach and brand preference across the size of business, including SOHO, Small, Mid-sized, and Enterprise business market. In addition, responses from 1000+ IT decision-makers provide insights on both direct and in-direct factors that have an impact on customer perception of satisfaction, including touch-points, best/worst practices, influencers and perceptions, “perception altering” events, and service quality and customer service. Survey responses are included in this report for all US businesses and SOHO (1-4 employees), Small (5-99 employees), Mid-Sized (100-999 employees), and Enterprise (1000+ employees). The Expert Guide for this deliverable is Kneko Burney.
Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to:
- Secondary research
- Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau
- Primary research
- Vendor-based research
- In-depth interviews with key decision-makers (where relevant)
We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.
Customers who bought this item also bought
Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US SOHO Business Market Part: 4 of 5
Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US Enterprise Business Market Part: 5 of 5
Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Mid-Sized Business Market Part 3 of 5
Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Small Business Market Part 2 of 5
What’s News?: AT&T And Oracle Reach Out To The Mid-sized Market
Customer Experience Model: US Business Experience
The Big Business of Mobility: Understanding the Wireless Opportunity and Market Share for Wireless Subscribers in US Mid-sized and Enterprise Businesses
Preferred Status: Vendor Branding & Preferential Buying Behavior Among US Business Decision-Makers, Part Four: US SOHO Businesses (1 to 4 Employees)
US Mid-Sized Business Fractional T1 Services Expenditures by Size of Business, 2006-2011
US Mid-Sized Business Fractional T1 Services Expenditures by Size of Business, 2007-2012
US Mid-Sized Business Fractional T1 Services Expenditures by Size of Business, 2008-2013
US Small & Mid-Sized Business IP Centrex/Hosted Centrex Revenues, 2008-2013
|
|
|
|
