Executive Summary What People Do in their Kitchen Functional vs. Activity Centered Activities Taking Place in the Kitchen Kitchen Activities by Demos Meal Preparation Microwave Not Often Used for Main Dish Most of Us Cut Corners Occasionally Trying New Recipes
The ‘Ideal Kitchen’ Kitchen Wish List Appliance Upgrades Appliance Wish List by Demos Innovations Design Features Describing the ‘Ideal’ Kitchen ‘Ideal’ Kitchen: Hot Buttons Worth the Splurge
Kitchen Remodelers Recent Remodeled: One in Five Spending on Kitchen Remodel Market Segment Spending on Remodel Market Segment Kitchen Lifestyles Use of Designers & Architects DIY vs. Hiring Outside Labor Some DIYers Have Change of Heart Enjoyment of Doing Work is Key Mindset of DIYers Mindset of Those Who Hire Help Before Remodel: ‘Boring’ & ‘Cluttered’ Biggest Annoyance with Old Kitchen Purchases for New Kitchen Appliances Design Elements Furniture & Electronics Accessories Market Segment Purchasing Favorite Things About New Kitchen By Market Segment Surprise! (Most Surprised by During Recent Remodel) Surprises Vary by Group Sources for Best Ideas Would Spend if Doing Project Now Would Do Differently By Demos Verbatim Comments
