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Customization Crescendo: China Mobile and China Unicoms Mobile Phone Procurement Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Oct 2007, Pages: 28
At the end of 2006, there were 461 million mobile telecom subscribers in China. This enormous subscriber base has spurred the development of the mobile phone market. Mobile operators are gradually making more direct purchases from handset manufacturers and customizing phones as the market develops. In 2005, handset sales in operator channels were responsible for nearly 15% of the total market size. This model can help operators expand their business and increase subscribers, and operators continue to increase levels of procurement and customization. Moreover, Chinas 3G networks will enter a phase of commercialization. In order to rapidly increase subscribers and promote different services, operators will customize 3G mobile phones. This report analyzes the handset procurement of China Mobile and China Unicom.
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