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Mobile TV: Executing the Vision
Telecom Trends International (TTI), Nov 2007, Pages: 160
The number of Mobile TV users has reached 20 million globally, and will balloon to over two billion in 2013, according to this new report.
The report titled, “Mobile TV: Executing the Vision” says the vast majority of users currently access free-to-air mobile TV, but pay-TV will catch on as high-quality made-for-TV programming becomes widely available on subscription-based channels.
Mobile TV is a killer app, said Naqi Jaffery, President and Chief Analyst, Telecom Trends International. Just as mobile voice is becoming the primary means of voice communication, mobile TV will eventually become the primary means of accessing television, Mr. Jaffery said.
The momentum generated by mobile TV has surprised many industry observers, Mr. Jaffery said. Despite the multiplicity of standards and lack of uniform frequency allocation, mobile TV is making a tremendous impact on the marketplace, he said.
According to the report, the market is seeing the evolution of multi-network architecture with the same device supporting more than one standard. However, the report says, DVB-H has emerged as the de facto mobile TV standard globally.
The market is seeing the convergence of out-of-band broadcast and in-band multicast technologies into one seamless network architecture, the report says. Besides providing high-quality television reception, it says, such architecture enables interactivity that will give a significant boost to mobile commerce.
The report, “Mobile TV: Executing the Vision,” provides a comprehensive expose and analysis of the global mobile TV market. The report discusses the status of the major mobile TV technologies in terms of their technological development and market implementation. The report analyzes the role of market drivers and market inhibitors in the growth of mobile TV. The report offers market sizing for mobile TV in terms of subscribers and revenue, and provides detailed forecasts segmented by regions and by technologies.
The report has 160 pages, and provides seven-year forecasts for all the major mobile TV technologies in all the five regions worldwide.
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