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Google Analytics 2.0
John Wiley and Sons Ltd, Sep 2007, Pages: 336
The purpose of Google Analytics 2.0 is to explain the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read Google Analytics reports and graphs, and how to use that information to improve web site performance.
The book goes one step further with this edition. Based on reader feedback on the first edition of Google Analytics, Google Analytics 2.0 also includes more in-depth information that reaches an added audience--those who are more than just beginners. This information includes advanced tips and suggestion on how to get more from the reports that Google Analytics makes available to webmasters.
Authors Bio:
Mary E. Tyler (Newport News, VA) is a contributing editor at OSTG/NewsForge, the worlds largest source of daily Linux coverage and a regular contributor to MacAddict Magazine and Iron Horse Magazine. Tyler specializes in Open Source, enterprise software, intellectual property, and anything Macintosh. A former software developer, Mary has an eclectic technical background. She was a solo developer of Macintosh software and is the designer of the well-known freeware font Helve Programmers.
Jerri L. Ledford has been a freelance business technology writer for more than 10 years. During that time, over 700 of her articles, profiles, news stories and reports have appeared online and in print. Her publishing credits include: Intelligent Enterprise, Network World, Information Security Magazine, DCM Magazine, CRM Magazine, IT Manager's Journal. Jerri also develops and teaches technology training courses on security, customer service, career skills, and technology for companies such as IBT Financial, Writer's Village University, Beacon Hill Financial Services, Hewlett Packard, and CNET.
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