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Starting a Business for Women: Video Leadership Seminar with Jane Wesman of Jane Wesman Public Relations (DVD)
ExecSense, June 2007
The goal of this Video Leadership Seminar is to provide female entrepreneurs with essential information about how to start a business. The DVD is viewable on any computer or iPod (that supports video) and features 30 minutes of live video with Jane Wesman of Jane Wesman Public Relations, sharing her knowledge and experience of entrepreneurship, especially as a woman. The Video Leadership Seminar provides an overall framework for success as a female entrepreneurs, as well as a step by step guide for starting a business.
Topics covered in the Video Leadership Seminar include:
- current trends in women owned businesses
- The internal and external influences for women who are starting up a business
- The resources needed and available for female entrepreneurs
- The steps in starting a business for female entrepreneurs
- The necessary project management skills
- The necessary contracts and documents
- The financial requirements for starting up a business and guidelines for assessing these requirements
Samples of the types of questions answered in the video Leadership Seminar include:
- What makes starting a business different for women?
- Which industries or business sectors are seeing the most female entrants?
- How are the resources required for starting up a business influenced by the business owner’s gender?
- What analysis is required when starting a business? Who is responsible for completing this analysis? What role does the female founder play?
- What are the financing options available to women when starting a business?
- What resources are available to only women owned businesses?
About Jane Wesman:
Jane Wesman is the creative force behind the public relations agency that bears her name. The author of Dive Right In - The Sharks Wont Bite: The Entrepreneurial Womans Guide to Success, which The New York Times called 'a clear and concise blueprint for the tasks of operating a business,' Wesman is an expert on public relations and marketing. Her articles have appeared in such magazines as Inc. and American Bookseller, and she has been a frequent guest on television and radio. In 1980, she founded Jane Wesman Public Relations, a firm serving the publishing and art worlds. Having worked as publicity director of St. Martins Press, Grosset & Dunlap, and Harry N. Abrams, Inc., she launched dozens of bestselling books, including James Herriotts All Creatures Great and Small, Richard Nixons Memoirs, and Robert Redfords The Outlaw Trail. She has also worked with such renowned artists and museums as David Hockney, Helen Frankenthaler, and The Metropolitan Museum of Art. As head of Jane Wesman Public Relations, she has been the mastermind behind some of the companys most successful and far-reaching publicity programs, working with such publishers as Random House, Simon & Schuster, Warner Books, Wiley, McGraw-Hill, and Penguin. Jane Wesman earned a bachelors degree in English Literature and Journalism at Simmons College in Boston. She has served as treasurer of the Publishers Publicity Association; as Program Chair and as a Board Member of the Womens Media Group; and as Program Committee Chair of ArtTable, an organization of professional women in the arts. She has also donated her time to such organizations as Learning Through Art and the Goddard Riverside Book Fair for the Homeless. Wesman has taught at the Learning Annex, the American Womans Economic Development Corporation, and the Fashion Institute of Technology.
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