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Licensing Intellectual Property: Video Leadership Seminar with Gary Smith of Posternak Blankstein & Lund (DVD)
ExecSense, July 2007


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The goal of this Video Leadership Seminar is to provide executives with essential information about intellectual property licensing. The DVD is viewable on any computer or iPod (that supports video) and features 40 minutes of live video with Gary Smith of Posternak Blankstein & Lund sharing his knowledge and experience with licensing deals. The Video Leadership Seminar provides specific information on licensing terms, negotiation strategies and what to learn from various licensing case studies.

Topics covered in the Video Leadership Seminar include:

- The Licenser & The Licensee
- License Negotiations
- Most Important IP Laws
- International Licensing Agreements
- Case Studyie

Samples of the types of questions answered in the Video Leadership Seminar include:

- How would you articulate your strategy when it comes to licensing intellectual property?
- What strategies have you developed personally to help your clients with structuring intellectual property licensing agreements?
- What factors are most significant in determining how you proceed with your strategy?
- What are the most important factors in IP negotiations?
- Where do companies most often make the biggest mistakes?
- What is your favorite piece of advice with respect to structuring intellectual property licensing agreements on behalf of your clients?
- What are the most significant laws that affect structuring intellectual property licensing agreements?
- Can you take me through an interesting intellectual property licensing agreement that you have worked on in the past?

About Gary Smith:
Gary is a member of the firm’s Corporate Department, and leads its Intellectual Property and Technology Practice Group. His practice includes protecting and licensing intellectual property, negotiating and drafting Internet related agreements, counseling clients on technology and e-commerce matters, franchising, and general corporate representation. He also handles complex litigation, including patent infringement, trademark and copyright actions.




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