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PR Media Strategies for VC-Funded Companies: Video Leadership Seminar with Alex Stanton of Stanton Crenshaw Communications (DVD)
ExecSense, Aug 2007
The goal of this Video Leadership Seminar is to provide executives of vc-funded companies with essential information on how venture capitalists want their portfolio companies to spend money on PR, the best PR opportunities for budget conscious companies, and how other VC-backed companies have used PR to jump start their marketing. The DVD is viewable on any computer or iPod (that supports video) and features around 45 minutes of live video with Alex Stanton of Stanton Crenshaw Communications, sharing his knowledge of and experience with strategies for PR campaigns of other VC-funded companies. Topics covered in the Video Leadership Seminar include:
- The value of PR support for portfolio companies
- Criteria for hiring a PR firm
- Media strategies when raising a new fund or additional capital
- The effect of press coverage on reputation
- Controlling information leaks
- Sample budgets and results
- Case studies of what has worked and not worked for VC-funded companies
Samples of the types of questions answered in the Video Leadership Seminar include:
- How do you strike the right balance between being “private” yet proactive in the media?
- Does public relations support for portfolio companies enhance their value? If so, how tangible is it?
- What criteria should be used in hiring a public relations firm? How do you measure their success/progress?
- In what specific ways have you seen good or bad press coverage influence a company’s reputation?
- What impact can PR have on a company’s eventual exit strategy, in terms of making the industry aware of their growing impact on the market?
- How can PR be used to help a company attract customers and help accelerate growth?
About Alex Stanton:
Alex Stanton is co-founder and chief executive officer of Stanton Crenshaw Communications, one of the fastest growing public relations firms in America. With more than 20 years experience in public relations, government affairs, marketing services and business development in a variety of industries, Alex has strong expertise in business-to-business and technology PR, financial and corporate communications, and crisis management. A hands-on manager who spends the majority of his time working directly with clients, Alex offers the combination of corporate/financial knowledge, operational expertise and strategic counsel that many companies need to seize opportunities and compete aggressively in today’s fast-moving business environment.
Employing an aggressive organic growth strategy, Alex helped build the New York firm of Dorf & Stanton Communications into a leading national PR agency that attracted many suitors and was eventually sold to Shandwick, now a unit of the Interpublic Group. Alex left the firm in 1995 to found Stanton Crenshaw Communications with the vision to create a best in class mid-size PR firm. Five years later, Stanton Crenshaw has emerged as a market leader with a dynamic client base and such industry recognitions as “Mid-Size PR Agency of the Year” from PR Week Magazine, and “Best New Agency” from Inside PR.
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