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Winning in the Indian Market : Understanding the Transformation of Consumer India
John Wiley and Sons Ltd, Oct 2007, Pages: 250
A comprehensive examination of Indian consumer markets
Winning in the India Markets focuses primarily on business strategy and decision-making as it relates to India’s consumer markets. It explores various market strategies and examines the failures of those companies that tried–but failed–to enter the Indian market in the 1990s. The book also looks at the possibility that the center of gravity of the global consumer market might be shifting from the West to China and India. Featuring one-of-a-kind insights into the unique makeup of the Indian market, this book offers an enlightening look at the consumer future.
Rama Bijapurkar (Mumbai, India) is an expert on market strategy and consumer issues in India who runs her own market strategy consulting practice. She is widely published and sits on the boards of many of India’s leading corporations.
About the author:
Rama Bijapurkar is a recognized thought leader on market strategy and consumer related issues in India and has her own market strategy consulting practice. She describes her work as bringing market focus to business strategy. Rama is an independent director on the board of some of Indias leading corporates - Infosys Technologies (Indias leading IT services exporter), CRISIL (the Indian subsidiary of Standard and Poors), Arvind Mills (Indias leading textile and garment exporter), UTI Bank, and Godrej Consumer Products, among others. She is also a Visiting Professor and serves on the board of governors at her alma mater, the Indian Institute of Management, Ahmedabad, ranked one of Asias premier business schools. A former McKinsey consultant, Rama is well published both in India and abroad on emerging market and consumer related issues and has been frequently quoted in international publications such as The Asian Wall Street Journal, Business Week, Financial Times, International Herald Tribune, and the Christian Science Monitor. She also writes two columns for Indias largest circulating business paper and magazine, Economic Times and Business World.
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