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Tea in the United Kingdom
Euromonitor International, May 2009, Pages: 38
The Tea in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage includes: black standard tea; black speciality tea; green tea; fruit/herbal tea; instant tea.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the tea industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Tea continues to be a fairly flat sector and has failed to reinvent itself in the same way as coffee has. Fledgling subsectors such as fruit/herbal, green tea, or the other tea that comprises rooibos tea have all, at various times, hinted at breaking through and driving premium growth in the tea sector. However, the sector as a whole continues to be heavily reliant on black tea which constitutes 87% of the sector’s total value sales and it is here that the major brands unsurprisingly continue to focus their investment.
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