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Viewing report
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Newspapers and Magazines Online: Content Is Still King
eMarketer, Oct 2007, Pages: 43
-Executive Summary
Online Advertising Spending by US Newspapers and Magazines* vs. All Media Companies**, 2006 2011 (millions and % increase vs. prior year)
-Issues & Questions
-The eMarketer View
Key eMarketer Numbers Newspapers and Magazines Online
-Publishers as Advertisers
US Advertising Spending* by Newspapers and Magazines, 2004 2006 (thousands)
US Advertising Spending by National Newspapers, by Media, 2004 2006 (thousands)
US Advertising Spending by National Newspapers, by Media, 2004 2006 (% of total)
US Advertising Spending by Local Newspapers, by Media, 2004 2006 (thousands)
US Advertising Spending by Local Newspapers, by Media, 2004 2006 (% of total)
US Advertising Spending by Magazines, by Media, 2004 2006 (thousands)
US Advertising Spending by Magazines, by Media, 2004 2006 (% of total)
-The Shift Online
Online Advertising Spending by US Newspapers and Magazines* vs. All Media Companies**, 2006 2011 (millions and % increase vs. prior year)
US Newspaper and Magazine Online Spending, 2007 2011 (millions)
US Newspaper and Magazine Online Spending, 2001 2006 & 2006 2011 (CAGR*)
-The Revenue Picture
Advertising Spending Worldwide, by Media, 2005 2009 (% of total ad spending)
US Newspaper Online Advertising Revenue Growth, Q1 2006 & Q1 2007 (% increase vs. prior year)
US Newspaper Print Advertising Revenue Growth, by Quarter and Category, Q1 & Q2 2007 (% decrease vs. prior quarter)
-Online Content Trends
Share of Total Time Spent Online by US Internet Users, by Activity, 2003 & 2007 (% of total and % change)
Most Relevant Digital Advertising Business Model* to Media and Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of respondents)
Categories of Planned Digital Advertising Spending* by Media and Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of respondents)
-Content Strategies
Interactive Features Offered on the Web Sites of the Top 100* US Newspapers, 2006 & 2007 (% of total)
Interactive Features Offered on the Web Sites of the Top 100* US Newspapers and the Top 50* US Consumer Magazines, 2007 (% of total)
-Video
US Online Video Viewers As a Percent of Internet Users, 2006 2011
Type of Online Video Offered on the Web Sites of the Top 100* US Newspapers, 2007 (% of total)
Web Sites on which US Adult Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
Leading Online Video Content Categories Used by US Online Video Streamers, Second half 2006 & First half 2007 (% of respondents)
Preference for Free Online Video with Ads vs. Paid Online Video without Ads among US Online Video Viewers, July August 2006 (% of respondents)
Time until User Generated Content (UGC) Profitability for Entertainment Executives in North America, Europe and Asia, Q1 2007 (% of respondents)
-Mobile
Mobile Phone Activities of US Adult Internet Users, April 2007 (% of respondents)
Select Daily Mobile Content Activities of US Adult Mobile Phone Users, by Age, July 2007 (% of respondents in each group)
US Online Video Viewers on Mobile Devices and/or MP3 Players, by Frequency, April May 2007 (% of respondents)
Types of Online Video Watched by US Online Video Viewers on Mobile Devices and/or MP3 Players, April May 2007 (% of respondents)
Online Activities Related to Their Passions according to US Internet Users, 2007 (% of respondents)
US Adult Consumers Who Have Seen and Are Interested* in Advertising in Alternative Media, by Age, March 2005 April 2007 (% of respondents in each group)
Leading Time Inc. Web Sites among US Internet Users, Ranked by Unique Visitors, August 2007 (thousands and mins:secs per user)
-Consumer Attitudes and Behavior
US Internet Users Who Visit Magazine Web Sites and Access Magazine Content Online Only, by Age and Gender, May 2007 (average % of each group)
Average Unique Visitor Traffic Metrics for US Newspaper Web Sites, Q2 2006 vs. Q2 2007
Attitudes of US Adults toward Select News Media, by Main News Source, July 2007 (% of respondents)
Reasons that US Adult Internet Users May Not Read Newspapers Regularly, May 2007 (% of respondents)
Top 30 News and Media Web Sites among US Internet Users, Ranked by Page Impressions, June 2007 (% market share)
-Time Spent on Media
Time Spent* Reading Select Media according to US Consumers, by Age, February 23, 2007 March 6, 2007 (mean number of hours per week)
Media Activities of US Consumers While Reading the Newspaper, December 2006 & July 2007 (% of respondents)
Media Activities of US Consumers While Reading Magazines, December 2006 & July 2007 (% of respondents)
Percent of Time Spent Using Select Media that Is Shared with Simultaneous Usage of Other Media among US Consumers Ages 14 27, February 2006 & February 2007
-Actions Taken
Leading Media that Prompt Online Searches by US Consumers, 2007 (% of respondents)
Select Reactions and Behaviors of US Online Video Viewers Who Have Seen an Online Video Advertisement, by Type of Web Site, April May 2007 (% of respondents)
-Conclusion
-Related Information and Links
-Related Links
-Contact
-Report Contributors
-About eMarketer
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2007 Global Internet – Volume 2 – Online Content and Services
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