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Viewing report
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US Online Overview
eMarketer, Oct 2007, Pages: 19
-Executive Summary
Internet Users and Penetration in the US, 2005-2011 (millions and % of population)
Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase vs. prior year)
-The Economy
-Internet Access
Comparative Estimates: US Internet Users, 2006-2011 (millions)
Comparative Estimates: US Internet Penetration, 2006-2011 (% of total population)
US Internet Users, by Access Location, May 2006 & May 2007 (thousands and % increase vs. prior year)
Internet Penetration and Usage in Europe* and the US, April 2007
-Broadband
Broadband vs. Dial-Up Internet Households and Penetration in the US, 2005 2011 (millions and % of total households)
Top 10 Countries Worldwide, Ranked by Broadband Lines, Q1 2007 (millions)
US Household Internet Users, by Access Technology, April-May 2007 (% of respondents)
US Broadband Subscribers and Net Additions, by Service Provider, Q2 2007
US Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues, 2006-2011 (millions)
-Internet Demographics
US Internet Users, by Age and Gender, July 2007 (thousands and % of total in each group)
Demographic Profile of US Adults with Home Broadband Access, 2005 2007 (% of respondents in each group)
Demographic Profile of US Online Video Viewers, February-March 2007 (% of respondents in each group)
-Internet Usage
Key US TV and Internet Metrics, 2006 & 2011 (millions)
Online Activities of US Broadband Users, 2007 (% of total time spent online)
Online Activities Performed Weekly* according to US Consumers, by Age, February 23, 2007-March 6, 2007 (% of respondents in each group)
Top 20 Most Popular Web Sites in the US, Ranked by Market Share of Visits, September 2007
Top 10 Video Sites in the US, Ranked by Unique Visitors, August 2006 & August 2007 (thousands and % increase/decrease vs. prior year)
Types of Online Videos that US Online Video Viewers Have Watched and/or Downloaded, July 2007 (% of respondents)
Select Types of Online Content Services Used by US Adult Internet Users, April 2007 (% of respondents)
Time Spent per Week on Social Networking Sites according to US Tween and Teen Internet Users, March 2007 (% of respondents)
Comparative Estimates: US College Students Who Use Social Networking Sites, 2007 (% of respondents and frequency of use)
Top 10 Blogs in the US, Ranked by Unique Visitors, August 2006 & August 2007 (thousands and % increase/decrease vs. prior year)
Primary Reason for Reading Blogs among US Adult Blog Readers, July August 2007 (% of respondents)
-E-Commerce
Comparative Estimates: US Retail E-Commerce Sales, 2006-2011 (billions)
Comparative Estimates: US Online Buyers, 2005-2011 (% of Internet users)
Average Annual Amount US Online Buyers Spend Online, 2006-2011 (% increase vs. prior year)
US Retail E-Commerce*, by Quarter, Q2 2000-Q2 2007 (billions and % total retail sales)
Top 10 Online Retailers in the US, Ranked by Unique Visitor-to-Buyer Conversion Rate, July 2007
Leading US Retail E-Commerce Sales Categories, 2006 (billions)
Top US 10 Online Retail Categories, Ranked by Average Order Size, July 2007
US Retail E-Commerce Sales Growth for Select Categories, Q2 2007 (% increase vs. prior year)
US Online Holiday Retail Sales, Q4 2006 & Q4 2007 (billions)
Select Methods by which US Online Buyers Accessed Retail Web Sites, 2005 & 2007 (% of respondents)
Select Retail Web Site Features that Are Very Important to Shopping and Purchasing Decisions of US Online Buyers, August 2007 (% of respondents)
Reasons that Online vs. Offline Shopping Is More Convenient or Better according to US Online Shoppers, June-July 2007 (% of respondents)
Concern among US Adult Internet Users toward Security of Credit Card Information during Online Purchase, 2001-2006 (% of respondents)
-Other Digital Channels
Top 10 US Mobile Download Categories, Ranked by Sales, Q2 2007 (% market share)
US Mobile Search Revenues, 2007-2012 (millions)
US Mobile Video Revenues, Subscribers and Penetration, Q1 2006 & Q1 2007 (millions, % of total mobile subscribers and % increase vs. prior year)
US Online Music Revenues, 2006-2011 (billions)
US HDTV Households, 2007 & 2012 (millions)
Comparative Estimates: US DVR Households, 2006-2012 (millions)
Comparative Estimates: US VOD-Enabled Households, 2006-2011 (millions)
-Online Advertising and Marketing
US Online Advertising Spending, 2001-2011 (billions)
US Online Advertising Spending Growth, 2001-2011 (% increase/decrease vs. prior year)
US Advertising Spending, by Media, First half 2006 & First half 2007 (millions and % increase/decrease vs. prior year)
US Online Advertising Spending, by Industry, July 2007 (% market share)
Top 10 Online Advertisers in the US, Ranked by Estimated Spending, August 2007
-Advertising Trends
US Online Advertising Spending, by Segment, 2005-2011 (millions)
US Online Advertising Spending, by Format, 2006-2011 (millions)
US Emerging Media Advertising Spending, by Media, 2006-2008 (millions)
Embedded and Pre-Roll* Video Advertising Spending in the US, 2007 & 2008 (% of total video advertising spending)
US Online Advertising Spending, by Format, 2006-2011 (% of total online ad spending and billions)
New Media Platforms Used Whose Effectiveness/ROI Is Measured by Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each group)
-Related Information and Links
-Related Links
-Contact
-Report Contributors
-About eMarketer
-A Trusted Resource
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Canada Online Overview
India Online Overview
China: Online Overview
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