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Gay and Lesbian Internet Users: The GLBT Community
eMarketer, Nov 2007, Pages: 20
The gay, lesbian bisexual and transgender (GLBT) market in the US is estimated to number approximately 15 million with an annual purchasing power of $660 billion. And many of them are online.
The Gay and Lesbian Internet Users report tracks the growth of a trend-setting marketing segment that has more disposable income and discretionary time than its heterosexual counterpart.
The GLBT community has embraced the Internet with vigor.
Gay and lesbian Internet users are very active on social networking sites and blogs, regularly purchase goods and services online and conduct a good deal of their travel arrangements online.
eMarketer estimates there were 12.1 million adult GLBT Internet users in the US in 2007, representing 7.9% of the adult Internet user population.
Key questions the 'Gay and Lesbian Internet Users' report addresses:
-How many US gay and lesbian Internet users are there?
-What is the purchasing power of this demographic segment?
-How much are gay and lesbian Americans spending on online travel?
-How much time are GLBT Internet users spending online and what online activities do they participate in?
-How are companies and marketers best connecting with the GLBT community?
-And many others…
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US survey conducted in 2001 provides percentage breakdown of male vs female gay, lesbian, bisexual and transgender ( GLBT ) population by family structure, household income, and political party affiliation
US survey conducted in 2001 provides percentage breakdown of gay, lesbian, bisexual and transgender ( GLBT ) population by race / ethnicity, age, sex and educational level
Worldwide Internet Users: 2005 - 2011
Canada Online: Users and Usage
US survey conducted in 2001 ranks the top five television programs, magazines and cable / satellite TV networks by percent of gay, lesbian, bisexual and transgender ( GLBT ) viewers / readers
Percentage breakdown of US lesbian, gay, bisexual and transgender community vs all US adults by age, marital status, presence of children, sex and race or ethnicity, according to 2000 demographic survey
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